so we flow… is an incredible sustainable menswear yoga brand with amazing ethics
It all started with a realisation, as men who did yoga were wearing ultra technical branded sportswear, old gym rags, cut-offs and bohemian mash-ups - or any combination of all 4!
Male yogis weren't the only ones. Climbers, traceurs, calisthenic athletes and movers of all shapes and sizes, abilities and backgrounds appeared to be overlooked...
They saw the need for fit-for-purpose men’s movement clothing: to be the perfect fit for any man’s discipline and day-to-day life, yet flexible enough to embrace individual style.
Yoga has changed lives and the fact is they want more men to put their bodies and minds into motion to get the same rewards. Hopefully, so we flow… will help make movement more accessible and effortless for all men - beginners and experts, introverts and extroverts, fanatics and casuals.
so we flow... is open to interpretation. To them, it means that whatever happens, there's nothing to fear - just see where life takes you.
To quote Heraclitus, "Nothing endures but change".
Both their logo and the terminus to our name, the ellipsis or '...' is an extension of the same idea. Going with the flow, taking a moment's pause, an unfinished thought or simply trailing off into silence…
Quite a beautiful thing!
They launched in late 2017, with organic, sustainably-produced cotton yoga clothing. As time passes, they are steadily adding timeless pieces to the collection - combining the understated aesthetic and construction of British workwear, with a purpose firmly committed to movement and utility.
They continue to search for recycled or natural fibers that can replace our current materials and maintain or further improve functionality and durability.
They produce their clothing at a family run factory in Portugal, with people they trust and are proud to be associated with. Each piece is designed and constructed with the promise of outstanding quality, functionality, and versatility.
If you or your brand are doing something inspirational ~ or you know someone within the field of creativity, yoga, personal growth, reiki, ayurveda, travel, community projects, organic & sustainable living, volunteer projects, or anything that may inspire others please get in contact here to be featured or drop me an email at email@example.com
Love and Light